With the economy under immense pressure companies are searching for the best methods of gaining the attention of new and existing customers. Traditional marketing methods are not as effective as they use to be.
With print media and television news viewership in decline companies are looking at online marketing opportunities. Online news viewership is growing rapidly and publications, journalists, bloggers and media outlets are connected online searching for information in real time and spreading news 24/7.
If you want to market your company effectively it is vital that you make use of the opportunity that online news presents. Effective news releases have the ability to provide more exposure to your company than you could possibly imagine. In this article we will be taking a closer look at the use of online news releases to market your company effectively.
Grab the Attention of your Online Audience
- Write your news release with journalists, media outlets, current and potential customers in mind
- Make sure that the news release is easy to read and understand – avoid technical terms
- Use benefit driven messages
- Keywords should be used in the headline and throughout the news release to improve SEO
- Provide the readers with a reason to use the information contained within the press release (discounts, something for free, etc.)
Submit Press Releases About:
- Product launches
- Promotions or new appointments
- Awards received
- Charitable events or causes
- Financial results
- New acquisitions
- Promotions or competitions
Optimize your News Release:
- Using images or video in your news release will increase interest
- Make sure to use a hyperlink to link your company name back to your website
- Use keywords and phrases that are relevant to your company, product and news release
- Place some links back to your website in the news release using your main keywords in the anchor text
- Make use of a professional news release service
More than 80 million people get their news online everyday and more than 60% of journalist follow the news online. The use of online news releases should form part of your company’s marketing strategy. Online news releases combined with effective keyword search optimization and SEO link building will ensure that your company’s website achieve high rankings on the search engine results pages for all of your main keywords. More than 100 million people use a search engine daily and organic search traffic should be a core part of your website traffic.
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